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Disney Events branding

 

As a part of Disney's Cast Activities, Recognition and Experience team, I created branding, illustrations, and marketing collateral for a number of internal events and communications.
All rights belong to Disney. ©Disney   

 
 

Fall Family Block Party

 

Fall Family Block Party

Brand identity of this annual autumn event is inspired by nature and outdoors fun. The shapes and color palette are influenced by Mid-Century Modern movement - clean simple lines, flat blocks of colors, bold typography, etc.

Process: Lockup Exploration (click to enlarge)

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Event Map

Event Map

Flyer

Flyer

Stamp Card

Stamp Card

 

Minnie's moonlit madness

Minnie's Moonlit Madness

This themed event is one of the many annual activities Cast Members get to participate in. Players dash through Disney's California Adventure park in search for clues and puzzle pieces to win medals and bragging rights. This year's theme was "Broadway Musical", which I reflected in the logo (later a pin), poster, punchcard, and other collateral. I had lots of fun!

Punchcard

Punchcard

Pin Design (Gold Metal)

Pin Design (Gold Metal)

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Cast Splash
 

 

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Cast Splash

This annual event takes place at Disney's Typhoon Lagoon and hosts about 5000 Disney employees (referred to as cast members). It was a great honor to develop a Hawaii-inspired brand identity for the event. 

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Hula Hunt

Hula Hunt is a scavenger hunt game for all ages. I collaborated with event managers and designed a game submission form. I also illustrated and produced 15 "treasures" that guests had to find in the park. 

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