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Rebranding:

napa pain institute

 

Napa Pain Institute is a clinic in Napa, CA that treats clients with chronic pain. They invited me to design marketing materials according to their new brand identity.

 
 
 

print collateral

 
Pocket folder

Pocket folder

New Patient Packet

Perhaps the most labor-intensive part of this project was redesigning forms for various purposes. The grid I established carries the brand and is ideal for various types of content: forms, passages of text, instructions, etc.      

"About Us" brochure

"About Us" brochure

Appointment cards

Appointment cards

"Thank You" card

"Thank You" card


space design

Space Design Proposal

Alongside with brand manager, I envisioned a new experience for patients waiting in the lobby. We "broke" the room into four conceptual zones and brainstormed on how to improve experience at each touchpoint.