Metromile is a San Francisco-based car insurance startup that offers pay-per-mile insurance for people who don’t drive much. The following projects are some of many that I worked on while being a sole Visual Designer on the Creative team.
Hand-Drawn Hero Images
In order to make a better first impression on potential customers, I hand-drew 3 different illustrations (see above) with a goal to outperform the existing hero image (see “Before”). The hand-drawing technique adds a human touch that makes the brand feel warm and approachable. Each illustration shares a driver’s point of view - whether it’s driving on the road or looking through a side mirror. The Cityscape image outperformed the previous image and is now featured on the landing page.
Volume is King
Banner ads yield considerable traffic, so we partnered with the Marketing Team to create as many variations as possible. Some banner ads supported HTML5 animation, which opened opportunities to play with the layout. See my exploration sketches in the link below.
In collaboration with Max Stein.
Social Media Ads
“Pay-no-pay” is one of the most simplest concepts that conveys what Metromile is all about: you pay when you’re driving; you don’t when you’re not. During the ideation process, I came up with the idea of a slider that goes from “paying” to “not paying”, as shown in the sketch. I then brought in Tyson Stryg, a freelance motion designer, who helped me bring more than 6 animations to life.
Surprising as it may be, direct mail is one of the most cost-effective practices at Metromile. The opening rate of a letter depends largely on the visuals and messaging on the envelope. I came up with many variations for envelope designs to increase engagement. Click “see process” to explore.