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Projects:

Metromile Part 2

 
 

Metromile is a pay-per-mile car insurance for people who don’t drive much. The following projects are some of many that I worked on while being a sole Visual Designer on Metromile’s Creative Team.

 
 

Out-of-home

About the Campaign

One of Metromile’s advertisement campaigns featured an animated penny, in which Abraham Lincoln claims that pennies are worth miles.

To compound the effect of the campaign, we featured a penny in nearly all of our marketing collateral, from big billboards to tiny display banners.


The “Penny” Campaign

 

About the Campaign

One of Metromile’s advertisement campaigns featured an animated penny, in which Abraham Lincoln claims that pennies are worth miles.

To compound the effect of the campaign, we featured a penny in nearly all of our marketing collateral, from big billboards to tiny display banners.

 
 

Display Ads

Banner ads yield considerable traffic, so we partnered with the Marketing Team to create as many variations as possible. Some banner ads supported HTML5 animation, which opened opportunities to play with the layout. See my exploration sketches here.

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Social ads

 

Art Direction

“Pay-no-pay” is one of the most simplest concepts that conveys what Metromile is all about: you pay when you’re driving; you don’t when you’re not. During the ideation process, I came up with the idea of a slider that goes from “paying” to “not paying”, as shown in the sketch. I then brought in Tyson Stryg, a freelance motion designer, who brought more than 6 animations to life with my close guidance.

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email design

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Direct Mail

 

Envelopes

Surprising as it may be, direct mail is one of the most cost-effective practices at Metromile. The opening rate of a letter depends largely on the visuals and messaging on the envelope. I came up with many variations for envelope designs to increase engagement. Click “see process” to explore.