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shoebox DESIGN:

ted baker

 

The three shoeboxes are valuable additions to Ted Baker packaging items because they enhance customer experience and turn shoeboxes into ultimate collectibles. 

 
 
 

1. EVERDI

 
 

Everdi's Character

Everdi is a box with an energy of a horse and a balance of a bird. Two images are elegantly composed to create a silhouette of a classic Ted Baker court shoe.

 
 

2. Noomi

 
 

Noomi's Character

Inspired by the notorious London weather, Noomi confidently says "No, thank you, I don't mind the rain". However, once you lift the lid, it secretly confesses "Actually I do". The vibrant color scheme is inspired by floral patterns.

 
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3. olbi

 
 
 

Olbi's Character

Showcasing its unique sense of humour, Olbi certainly puts its best foot forward. The zen quality of the box enhanced through the use of symmetrical composition, toned-down colors and aged textures.    

 
 
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Brand Research

 

Main Pillars of Ted Baker

Ted Baker is a quirky British lifestyle brand which is different to other high end stores due to its level of engagement with its target market. It employs witty, eclectic and amusing designs in its products and packaging. Taking pride in its unconventional marketing (no-advertising-ever) Ted Baker needs to enhance loyalty in the customer base. Turning shoeboxes into precious collectibles will empower word-of-mouth marketing.

vintage look with a twist

vintage look with a twist

class and tradition

class and tradition

witty campaigns

witty campaigns

floral patterns

floral patterns

use of animal imagery

use of animal imagery

 

PROCESS